Social Media Marketing | SMM

Social Media Marketing | SMM

Social Media Marketing (SMM) usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

We have extensive expertise, time tested at driving explosive traffic, greater number of customers and levels of sales. King Systems builds powerful Social Media Marketing (SMM) and Search Engine Marketing (SEM) campaigns for companies focused on results.

What is Social Media Marketing?

Social Media Marketing (SMM) is a recent component of organizations' integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix - advertising, personal selling, public relations, publicity, direct marketing, and sales promotion - to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms.

However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online. (Wikipedia)

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine Results Pages (SERPs) and has a proven ROI (Return on Investment).

There are two major factors involved when it comes to search engines and their algorithms:
bulletOn Page Factor;
bulletOff Page Factor.

On page factors is optimization done on the Page, like the modification of html code, title, meta tags, alt and other tags helpful for SEO.

Off page factors are optimization done off the Page, like getting relevant links from other sites, link exchange with quality relevant sites, choosing relevant anchor text from the perfect location on the different pages of different sites etc.

Why your company needs Search Engine Marketing (SEM) and Social Media Marketing (SMM)?

The true power of Social Media Marketing (SMM) comes from the ability to create a community around your company and create digital conversations with your customers and clients. Whether it's using a blog to showcase your company culture, or using Twitter for fast, King Systems has the proven technology that will harness that power for you.