Online Advertising | King Systems

Online Advertising | King Systems

In the vast Internet space, with more than a billion websites, unless you invest in effective online advertising you risk losing your identity and your online business.

King Systems can help you develop an Internet presence to target audience looking for your business. The first step in listing your website on the search engines.

What is Online advertising?

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, advertising networks and e-mail marketing.

Online Advertising | Web Advertising | Business Advertising

A powerful ad is one of the most important aspects of your success. The secret to a successful ad is your headline. You only have a split second to grab your targets attention. Your potential customer will most likely scan the ads and only read one if it catches their attention. Write the ads with passion, excitement and intelligence.

Use this powerful and tested approach when creating your ad copy.

  • A - Attention - Grab your targets attention
  • I - Interest - Create curiosity
  • D - Detail - Provide details
  • A - Action - Call for action

Create an urgency to act now. Creating a successful ad will take a great deal of time and effort. You'll need to write it and re-write it over and over again before you come up with a great ad.

We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds.

An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain emotion and intrigue them to read on.

In order to write an effective headline, you must learn how to use specific words to achieve a specific reaction.

Before writing your headline, you must first learn a little bit about the basic human motivators. According to psychologist Abraham Maslow, human behavior is always the result of one or more of five basic needs. He listed these needs in a sequence that he refers to as "the hierarchy of human needs."

  • Physiological - Basic human needs include hunger, thirst, shelter, clothing and sex;
  • Safety (Security) - Human need for physical, emotional and financial security;
  • Love and Belonging - Human need for love, affection, companionship and acceptance;
  • Esteem (Self Esteem) - Human need for achievement, recognition, attention and respect;
  • Self-actualization - Human need to reach their full potential.

When you are aware of the basic human needs, you can incorporate these needs into your writing. A great headline will appeal to your potential customers' emotions. You must feel their needs, wants and desires and write your headlines with passion and emotion.

When writing your headlines, keep in mind, you only have a few seconds to grab your potential customers' attention. If your headline doesn't immediately catch their attention, they'll simply move on and never return.

Competitive advantage over traditional advertising

One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time.

Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, Google AdWords, Yahoo! Search Marketing and Google AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords.

Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.